Gamification [ˌɡeɪ.mɪ.fɪˈkeɪ.ʃən] is the process of integrating game-design elements and mechanics—such as points, leaderboards, and badges—into non-game contexts to boost user engagement, motivation, and participation. It applies game-like thinking to activities like learning, marketing, or employee training, transforming routine tasks into interactive, rewarding experiences.